Shoe Dog

About This Book

In this instant and tenacious New York Times bestseller, Nike founder and chairman Phil Knight offers a rare and revealing look at his company's early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Fresh out of business school, he launched a company with the mission to import high-quality, low-cost running shoes from Japan, which he sold from the trunk of his car. Overcoming numerous challenges, Knight reflects on the relationships that formed the heart and soul of Nike and the thrilling victories that changed everything.